Coming Soon to San Antonio’s Southtown: White Elephant Coffee
The site of the forthcoming White Elephant Coffee Company roastery and coffee bar in Southtown.
Forget the Alamo. One of the coolest places in all of Texas is
Southtown, San Antonio, composed of a series of largely tourist-free and
neighborhoods just south of downtown. Southtown is real San Antonio,
and it also may be the city’s most under-discovered dining hubs,
featuring creative farm-to-table restaurants, a new wave of craft bars
and some of the world’s best Tex-Mex.
(related:
San Antonio’s Local Coffee to Open in Pearl Brewery Development)
Now Jose Carlos de la Colina, a native of Brownsville, is hoping to
increase the culinary cache by creating one of the area’s first
roasteries and craft coffee bars,
White Elephant Coffee Company.
De la Colina tells Daily Coffee News that the city does have some
existing options for good coffee, but he says there is plenty of room
for “a new coffee company to set up roots and have a strong presence.”
The White Elephant logo
At the time of this writing, De la Colina was setting up shop with a
Probat P12 12-kilo roaster in a flex-use industrial building at
1415
S. Presa St. in the heart of Southtown. For now, he plans to begin
roasting, selling coffees online and building wholesale relationships
locally. By later this fall, De la Colina says he plans to install a Slayer-made espresso machine and open a bar on-site.
(related:
San Antonio Restaurateur Andrew Weissman to Revamp His Coffee Project)
“There has been an influx of people and new businesses in Southtown,”
says De la Colina. “Our goal is to establish a strong presence in San
Antonio for the highest quality coffee and introduce our name to the
great people all over the coffee world.”
De la Colina says he decided to walk away from his
career
as a financial advisor in part because of his insatiable curiosity for
all things coffee — specifically, all the steps from the farm to the cup
that are required to maintain quality. While the current growth plan is
step-by-step, De la Colina says he can envision multiple White Elephant
retail outposts in the future, yet not so many that cup quality would
be sacrificed
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